The aim of this master's degree is to meet the major needs of companies in terms of digital skills applied to marketing and to prepare young professionals to capitalise on new practices and anticipate future technologies and developments in the field of marketing.
This course in digital marketing enables students with business, IT and marketing backgrounds to better grasp the new opportunities offered by the web, social media and the digital world in general.
Le Mastère co-construit en conduite de projet de développement est ouvert aux :
Students who have completed the M1 of an equivalent master's programme may enter the M2 programme. Candidates are selected by a Master's committee after an oral interview.
2 years (3 semesters +final year project)
Job reference framework Targeted Current and Future Professions
Students possess a highly sought-after profile by companies in various sectors. The employment prospects are as follows:
Digital marketing manager
The SEO Strategist is a specialist in search engine optimization. Their main mission is to improve the ranking of a website in search engine results for specific keywords.
The Growth Hacker is increasingly in demand in the fields of IT and digital marketing. This web marketing specialist is actively sought after to increase the company's growth by ensuring increased visibility around the products and services offered.
The Social Media Manager is a key element of any digital communication strategy. They are responsible for the social media platforms where the company (or brand) the candidate works for is present. The role of a Social Media Manager requires a strong command of the French language and a certain ability to synthesize information. They need to be responsive and actively engage with the community when called upon. Having skills in search engine optimization (SEO) can be a plus.
The Content Strategist is a role that involves creating and managing online content for a company. This profession requires good writing skills and mastery of key languages, primarily Arabic, French, and English. The salary of a Content Strategist is calculated based on years of experience. It can range between €25k and €40k gross per year.
Emerging New Professions
UPES is an excellent institution to obtain a degree in the field of Computer Network Technologies. Teachers gave adequate knowledge in Computer Science. The 3 years of my License are very busy but also very effective. I made friends from so many different countries and learned so much. Of course, we take autonomy but above all we open up a lot more. It was a very good experience for me.
I got a lot of intellectual baggage in the field of Software Engineering. We are well supervised, but we always have to work on our side. UPES is an engineering school that encourages community life and cultural openness, which creates a friendly atmosphere, we help each other. This meant that I had a career in higher education without “negative” competition, since the atmosphere was very pleasant. Finally, I would like to point out that our training teaches us to be autonomous, which is an essential asset in an engineering school. I validated my engineering degree without problem and with a good enough mention..
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